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Abbott Diagnostics Sales App

HBG-Abbott_iPadMockups_01 HBG-Abbott_iPadMockups_02 HBG-Abbott_iPadMockups_03 HBG-Abbott_iPadMockups_04

  • Date: 10/02/2015
  • Categories: Information Graphics
  • Client: Health Brand Group / Abbott Laboratories
  • Project Info: A selection of screens taken from a sales-tool application designed for Abbott Laboratories during my time freelancing for the noted Chicago branding agency, Health Brand Group. The goal here was to design information graphics and icons for an application to be used to by Abbott's salespeople for promoting an innovative new software suite that would increase lab efficiency and results accuaracy. The application was designed for iPad use, and was meant to be as easy to use as possible, with the a vibrant color palette and simple iconography and information graphics that could work together to tell their story in a visually compelling way.