AccuSite PET/CT Imaging Center


  • Date: 03/27/2014
  • Categories: Logo and Branding
  • Client: AccuSite PET/CT Imaging Center
  • Project Info: As part of the UHS Neurosciences Network rebranding initiative, AccuSite PET/CT Imaging Center's logo and branding work was designed to be consistent with their partner groups. While it was required to be consistent with the rest of the Neurosciences, the identity built for AccuSite was conceptually distinct, focusing on the open-bore design of PET/CT scanning machine employed by the doctors and technicians at the practice. The color-shift from the inside to the outside of the open-bore design was meant to evoke the movement of energy through the machine, while giving the logo-mark a look and feel that was welcoming and inviting.