Amae Plastic Surgery Center

AmaeMockup

  • Date: 01/11/2016
  • Categories: Logo and Branding
  • Client: Amae Plastic Surgery Center
  • Project Info: When Amae Plastic Surgery Center in Detroit, Michigan, commissioned me for a new logo and business card design the concept was clear: they wanted their new design to be both vibrant and elegant at the same time. In order to capture the sense of beauty and precision that the French word, 'Amae,' elicits, I designed a new logo for them that was based on a single-stroke, hand-drawn letterform. To complement the gracefulness of the logo mark, the typeface was chosen for its sophisticated and airy look.