BajCo Group

BajcoGroupLogo BajcoGroupSite

  • Date: 08/31/2008
  • Categories: Logo and Branding
  • Client: Bajco Group, LLC
  • Project Info: Logo and branding work commissioned by the Bajco Group, an Ohio-based investment and financial holdings firm. The client was seeking a shiny but simple corporate feel for their branding and identity, so my approach was to create a sleek logo-mark that mirrored the look of an on-button that, when pushed, would open up the possibilities and opportunities available by doing business with firm. Combining this with typography that was simultaneously modern and traditional gave the logo a sense that the company behind it was firmly rooted in financial success while always striving towards future investment opportunities for their clients.