Caspian Associates


  • Date: 04/15/10
  • Categories: Logo and Branding
  • Client: Caspian Associates, LLC
  • Project Info: Logo and branding work for Caspian Associates LLC, a New York-based international investment firm. The client was seeking to refresh their existing brand identity to something that was more modern and colorful. I started by designing a logo-mark that was clean and geometric, featuring an interconnectedness between the corporate initials in a way that mirrored an infinity symbol, signifying the infinite possibilities that could be unlocked by investing with the firm. This mark was combined with post-modern typography to spell out the company name and create an identity that was rooted in tradition while always striving to move forward and find the next big investment opportunity.