iFuel

Date: 07/30/2015
Categories: Logo and Branding
Client: iFuel
Project Info: This logo was commissioned by iFuel, a Pennsylvania-based travel station and restaurant seeking to refresh their brand identity. The concept for the logo-mark was based around road signage and highway iconography, paying special attention to services symbols. The resulting mark combined the traditional gas station icon with the "i" created out of the negative space coupled with matching typography. The use of the red and white color palette was incorporated in order to create a logo that was simple but bold and eye-catching in an effort to attract the attention of passing motorists from a large distance.