Project Info: This product lookbook was designed for PepsiCo's Package Design and Innovation Department. The book was commissioned to serve as a product guide for all of PepsiCo's beverage offerings in their top sixteen global markets and was distributed to offices around the world. The project involved the creation entire spreads for each of these sixteen global markets, presenting landing pages that profiled the country, highlighting important demographic and economic data through the use of information graphics giving the reader an overview of that particular market. Each profile spread also featured original map graphics that were designed to fit in line with Pepsi's overall branding scheme at the time and incorporated photographs to help tell a story about the country in question. The market profiles subsequently featured numerous product photographs that were presented alongside vital statistics about each product's performance and market penetration and required a good deal of photo re-touching for their inclusion in the lookbook.